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HomeTechnologySpotify turns into newest to experiment with a TikTok-style video feed

Spotify turns into newest to experiment with a TikTok-style video feed

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Spotify is testing a brand new TikTok-style video feed in its beta iOS app that exhibits fullscreen video clips as songs are performed, TechCrunch reviews. The function was first noticed by Chris Messina, who posted a video of the feed in motion. When obtainable, the video feed is accessible from a brand new fourth tab within the navigation bar labelled “Uncover.” Particular person tracks can then be appreciated as you scroll by way of the feed, and there’s additionally a 3 dot menu icon to deliver up choices for every tune.
Spotify confirmed the check in an announcement supplied to TechCrunch, however declined to touch upon if or when it would see a wider rollout. “At Spotify, we routinely conduct quite a lot of exams in an effort to enhance our consumer expertise,” a spokesperson stated. “A few of these exams find yourself paving the best way for our broader consumer expertise and others serve solely as an vital studying. We don’t have any additional information to share presently.”

The check comes as Netflix has began testing the same interface in its iOS app to assist customers uncover new content material to look at. It’s current “Children Clips” function exhibits content material from its child-friendly exhibits, and follows the launch of the same “Quick Laughs” feed earlier this 12 months. As TikTok’s engagement hours soar, even non-social media platforms have gotten concerned about utilizing its format to assist customers interact with their very own providers.
The Uncover feed seems to construct upon Spotify’s current Canvas function, the place artists can have movies play alongside their music on the service. The movies proven as a part of the Uncover feed seem like the identical as these used for Canvas, TechCrunch notes.
In an attention-grabbing signal of how codecs are altering, the invention of Spotify’s new check comes nearly a 12 months to the day after the service was experimenting with utilizing a Snapchat-style tales function alongside a number of of its playlists. Who is aware of what shall be in vogue by this time subsequent 12 months?

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