You are studying Entrepreneur United States, a global franchise of Entrepreneur Media.
On this ongoing sequence, we’re sharing recommendation, suggestions and insights from actual entrepreneurs who’re on the market doing enterprise battle each day. (Solutions have been edited and condensed for readability.) Who’re you and what’s what you are promoting?
We’re Mina Park and Ricardo Marquez of Crispy Hen. We’re a social media company that focuses on leisure, media manufacturers, and content material creators. Based mostly in Los Angeles, we offer our purchasers with experience in digital technique and model constructing, viewers growth and our bread and butter: content material creation! What impressed you to create this enterprise?The operating joke is that folks not within the business assume social media accounts are run by an intern and that this subject wasn’t taken severely again once we first began our careers. After nearly a decade, we realized social media wasn’t going wherever and that there have been loads of individuals and types that might use our assist with the expertise we’ve gained. As minorities, we additionally wished to have the ability to present manufacturers how you can authentically hook up with our communities and observed that many on the market actually had been having a tough time attempting to construct that bridge. So, we determined to depart our jobs behind and begin Crispy Hen. Associated: How This Entrepreneur Helps Rising Artists Construct Sustainable BusinessesWhat has been your greatest problem through the pandemic and the way did you pivot to beat it?The most important problem was we simply employed our first staff a month previous to the lockdown after which needed to cope with the uncertainty of how the pandemic was going to form enterprise transferring ahead. We had simply discovered our stride with our group rising, after which out of the blue needed to rethink the best way we had been doing enterprise and the kinds of initiatives we may tackle. With many industries going by way of layoffs and price range cuts, we had been additionally involved with what that meant for our survival.We had been extremely lucky with our determination to market ourselves as with the ability to repurpose content material for digital and as soon as manufacturers and leisure properties heard that we are able to take current content material libraries and discover distinctive methods to create new social content material out of it, our enterprise thrived. Associated: If You Wish to Scale, Give the Folks You Rent Freedom to SucceedWhat does the phrase “entrepreneur” imply to you?Somebody who would not get sufficient sleep. Jokes apart, “Entrepreneur” means somebody who believes in themselves and has a imaginative and prescient and drive of what they need to accomplish.Associated: How These Co-Founders Constructed an Business-Altering Content material StudioWhat is one thing many aspiring enterprise house owners assume they want that they actually do not?Earlier expertise of being a enterprise proprietor is one thing you don’t should be profitable. In case you have an important concept and a stable roadmap for attending to the place you could be, the expertise will include the journey. We’re first-time enterprise house owners as nicely, and we’re rising and studying from our errors and triumphs daily. So don’t let that scare you from making the preliminary leap! Is there a selected quote or saying that you simply use as private motivation?“Nobody is aware of what they’re doing.” It eliminates the imposter syndrome all of us have and truthfully lowers the enjoying subject. When you understand that everybody else can also be attempting to determine it out, it releases lots of nervousness and stress you may run into.